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News and Press


Paragon Companies Launches Corporate Rebranding
Date: Monday, June 04, 2012


Corporate Identity Make-Over Infuses Industry Leader With Fresh, Modern Look


Warren, Michigan, June 4th, 2012 – Paragon Technologies today announced the launch of a complete corporate rebranding that will be rolled out over the next several weeks. According to Paragon Chairman and President, Kevin Schoensee, the new design was undertaken to give the group of premier industrial electronic, hydraulic and servo control service and repair centers an updated, streamlined feel.

Besides a corporate Website design, the most visible new element to enter the picture could be Perry Tech, Paragon Technologies’ new mascot. Perry’s a technician who exemplifies Paragon’s new visual approach and carries the Paragon message in a lively way.

To handle the creative work, Paragon tapped the talents of Stafford Marketing, a boutique marketing and design firm located in Cape Coral, Florida. Erik Stafford, President of Stafford Marketing, said his company has redesigned essentially every aspect of Paragon’s corporate branding, from the logo to individual location art, plus completely redesigning the company’s Website, at

“We’re honored to work with Mr. Schoensee and everyone at Paragon,” Stafford said. “We’ve had a great time working on the project.”

“We’re extremely pleased with the creativity Stafford Marketing brought to this task,” Mr. Schoensee said. “Erik and his team perfectly captured where we feel Paragon is headed and they pulled an amazing array of materials together in a very short timeframe. I look forward to the unveiling of our new look to our clients and prospective clients.”

The redesign will be officially unveiled on May 1, when the new Paragon corporate Website design goes live. Other elements of the corporate branding will roll out over the next few weeks.

Readers can see the new Paragon corporate design in the flesh on May 1, by visiting

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Paragon Technologies has been providing uptime-centric service, repair and remanufacturing of industrial electronic, hydraulic and servo controls for more than 25 years. Headquartered in Warren, MI and with additional service centers in Charlotte, NC, Henderson, NV, and in Canada in Stoney Creek, ON, the company is dedicated to providing a “just-down-the-street” rapid-response team approach to the time-critical needs of a growing number of major clients internationally. For more information or to arrange interviews with any of the parties involved, call 800-229-5350 or send an email to